Luv phir kabhi revolves around the life of escorts who sleep around for money and get very ambitious about their profession. They forget their family and friends and sometimes get completely involved in just making money. There are times when life brings them to appoint where everything comes to a standstill and they question their very existence.
Aayush, played by Saurabh Roy is a happy go lucky guy who loves to have fun and enjoy with his friends. On one of his fun escapades he happens to meet an attractive girl Alisha, played by Arijita Roy and he finds out that she’s an escort. Knowing the truth about her, Aayush still falls in love with Alisha helplessly. She however, is quite money minded and needs someone to spend lots of money on her, thus leaving him after knowing that he comes from a middle class background.
Heartbroken, Aayush tries to move on in life and forget about Alisha. Just when things begin to get normal in his life again, he meets a rich older woman who is infatuated with him and offers him money to have sex with her. He initially refuses but the temptation of making more money gets to him. Soon Alisha learns the fact that Aayush is working as a male escort and begins to mentor him.
Luv Phir Kabhi is directed and produced by Ajay Yadav. The music is composed by Bubli Haque.