Actress Kishwer Merchant, has been cast in the role of Maya Costa in Dear Ishq, which will air on Disney Plus Hotstar and is produced by Yash and Mamta Patnaik (Beyond Dreams). She claims that she was tempted by the role and platform.

“The role was my favorite, and the concept of a daily soap only available on an OTT platform was so amazing. This is my third performance since having a child. I appeared in Fanaa on Colors and Season 4 of Kaisi Yeh Yaariaan on Voot. Maya, who is married to Peter (Punit Tejwani), is my character. Abhimanyu Razdan (Sehban Azim) must be signed for his next book because he owns a publishing house called "Paperink" that is not doing well, she says.

The actress is a fan of Voot and has appeared in Kaisi Yeh Yaariyan there before. My previous show, Fanna, did poorly on Colors TV but came in at number one on Voot. The main reason is that you can watch the show at any time. On the other hand, it's possible to miss the main and repeat broadcasts on television. People can watch it whenever they want on OTT platforms, and it also appeals to people of all ages and can be seen by a wide range of people,” she says.

According to Kishwer, "It has evolved, though it is still regressive." While the television industry has expanded, the content needs to change as well. However, new content is being produced on OTT platforms, making it better now. Additionally, the shooting times are now better.