Bollywood filmmaker Anubhav Sinha is gearing up for the release of his film Anek on May 27. He is leaving no stone unturned to make sure the film holds everyone’s attention after the trailer was recently released. The makers of the film have used a unique promo for the film where before the National anthem is played in cinema halls a message flashes on the screen that says, “Kind Attention, East Indians Only. Please Stand Up For The National Anthem.” 

Of course, not just East Indians but everyone at the theatre stands up in respect of  the National anthem. At the end of the anthem, lead actor Ayushmann comes on screen and says, “Dekha Apne Sirf North Indian Nahi, South Indian Nahi, East Indian Nahi, West Indian Nahi, Subko Belong Karta Hai National Anthem. Jis Tarah National Anthem Hum Sabhi Ka Hai, Vaise Hi India Bhi Hum Sabhi Ka Hai. Toh Fir Kyu Jiye Hum Anek Hokar, Jab Jee Sakte Hai Hum Ek Ho Kar... Jeetega Kaun... Hindustan.” This unique promo has been applauded by fans all over. 

Speaking of the new promo director Sinha said, “I am really happy about how 'Anek' has been able to spark conversations among people. I have always been a firm believer that cinema holds the power to bring about a change and that is reflected in the movies I make too. This social experiment was also an attempt made in this direction. It makes me immensely proud to know that the audiences have taken to this thought in a strong way.”

Apart from Ayushmann Khurrana, Anek also stars Andrea Kevichusa in the lead and is jointly produced by Bhushan Kumar's T-Series and Benaras Mediaworks.