Cinema halls, exhibitors, technicians and others have gone through colossal losses ever since the pandemic situation arose. With no movie theaters open, there are no revenues, which means a loss for the entire fraternity. With cinemas opening up once again there seems to finally be a ray of hope. Producer Anand Pandit, whose upcoming film Chehre is going to now release on 27th August said, “I’m so happy! This was a commitment to everyone that I'm fulfilling now. I had promised to bring the film to the theatres and not OTT.”

Pandit also added, “Why not theatre?’ OTT has emerged as an option only for the last 1-3 years but these theatres have made our life for ages. Why ditch them now? This time the theatre needs helps. While people are doing a lot of charity--by starting hospitals and distributing oxygen or food kit--why not help our own community? Almost 1 billion people are directly or indirectly connected to Bollywood and currently, most of them are sitting at home, unemployed. Everyone has problems. Apart from one or two producers, no one wants to risk theatrical releases right now because of the financial loss it threatens but someone has to do it. So, we took the conscious decision knowing that even if we have to bear some loss, we should at least start. Cinema has been taking care of us for almost 70-80 years, it’s time we do our part. Why not we take care of them by announcing just one film? My aim is to just indirectly help the exhibitor industry.” Chehre stars Amitabh Bachchan, Emraan Hashmi and Rhea Chakraborty.