With an aim to redefine cinema, and the audio-visual standards of filmmaking a groundbreaking facility has been developed in Annapurna Studios. A filmmaker S S Rajamouli on Friday launched India's first Dolby-certified post-production facility for cinema and home entertainment at Nagarjuna Akkineni's Annapurna Studios.

S S Rajamouli’s Academy-award-winning film 'RRR' which was made with Dolby Vision and Dolby Atmos was also shown at the event. Rajamouli talks about the lack of such studios in India and earlier said that his team had to travel to Germany during the time of 'RRR' for Dolby Vision. The director said, in a statement, 'It was a bit disheartening that I couldn’t experience my film in Dolby Vision within my own country. But today, I’m thrilled to see a Dolby Vision grading facility right here at Annapurna Studios.'

He further added, 'Even more exciting is the fact that, by the time my next film releases, there will be multiple Dolby Cinemas across India. Watching a film in Dolby Vision is an entirely different experience, which offers crystal-clear clarity and the way it enhances the nuances of every frame takes storytelling to a whole new level. I can’t wait for audiences to experience it.'