Filmmaker S S Rajamouli made a reputation for himself with the magnum opus blockbuster Baahubali. The director now has another movie of a colossal scale on his hands; RRR. He has now entered into an unbelievable, never ever heard of before deal in the history of Indian cinema, with India’s biggest multiplex chain operator, PVR. The latter has not only now changed its brand logo to PVRRR but will be renamed so from now on. 

Ajay Bijli, Chairman and Managing Director, PVR Ltd, unveiled the new logo of PVRRR with Rajamouli and stated, “‘RRR’ is one of the biggest, most expensive, and greatly anticipated movies of 2022. We are proud to be associated with this larger-than-life spectacle, helmed by S S Rajamouli and considered to be yet another game-changer in the movie business. I am sure this initiative will be able to generate good buzz for ‘RRR’ and build huge anticipation among the movie buffs.” 

The action-drama RRR is reportedly one of the most expensive Indian films made and stars Ram Charan, Jr NTR, Ajay Devgn and Alia Bhatt. The film is slated to hit the big screens on January 7th, 2022, the world over.