Sony LIV Launched Shark Tank India Season 4, where innovation meets entrepreneurship, and the future of business unfolds premiering from January 6, 2025.

This Season brings yet again exciting stories of entrepreneurs from across the country, with exciting rounds of game changing investments, intense negotiations, and entrepreneurial pitches.

The season 4 introduces New Hosts and Sharks. Sahiba Bali and Aashish Solanki will feature as the hosts to enhance the show with their energy and charisma, to make every pitch and negotiation more exciting as it could be.

The New Sharks joining the esteemed panel of investors this season are Kunal Bahl, co-founder of Snapdeal and Titan Capital and Viraj Bahl - Founder & Managing Director and Veeba (VRB consumer products).Their entry to the show will bring fresh perspective to the show with his experience of successful entrepreneurial journey.

Present on the occasion were Danish Khan, Business Head, Sony LIV and Studio NEXT along familiar Sharks Anupam Mittal - Founder and CEO, People Group Shaadi.com, Aman Gupta - Co-Founder and CMO, boAt Lifestyle, Namita Thapar - Executive Director, Emcure Pharmaceuticals, Ritesh Agarwal - Founder and Group CEO, OYO, Azhar Iqubal - Co-Founder and Chairman, Inshorts.

The new trailer of the show shared inspiring stories changing lives. The show is not just about receiving the investment, but also the right guidance to grow their businesses from the Sharks. One idea,two pitches and one investment made a company grow from 10 crores to 400 crores in 3 years. The trailer reveals,the scale of success and growth this season's pitches could lead to.

Namata Thapar made a point saying," We always talk about Ellon Mask or Bill Gates as Entrepreneurs, but this Season celebrates the success stories of Indian Business Entrepreneurs and Investors. Our Indian stories should reach every house hold to know about Entrepreneurs like Nithin Kamath or the Investment Veteran Sanjeev Mirchandani as people don't know about their success stories and who have impacted the lives of many, and so we will get Indian success stories to the global audiences."

Azhar Iqbal taks about the impact of Shark Tank on the society, said," Shark Tank is a platform that changed the middle class mindset, where life seemed enough with getting educated to fetching a job and Business was considered made for a particular class of people.Shark Tank has made it mainstream as anyone can aspire to be a Businessman.It has inspired and backed up individuals to follow their dreams and reach their true potential to become Business Entrepreneurs.Today even in small cities kids are dreaming of becoming Billionaires through their startups."

Anupam Mittal clearing some rumours about the unsuccessful deals on the show which didn't crack, says," Nothing could be farerer than the truth, as anyone can follow a rumour, but the real value lies in data. 80% of the deals that don't go through is because founders try to change the term after the deal.We have an active ecosystem where the investors view and hear the pitches on the show, they want to be the part of the deals and offers better terms.While the founders counter offers terms which we have to match.As a shark we don't want to set the wrong precedence that you can re-negotiate the deal later, and so the deals don't crack."

He further replies to accusations that Shark Tank not being a serious Business Show, says " When I joined Shark Tank I never thought that companies would come on Television.But in 3 years I have 5 companies that have 50 Cr of annual incurring revenue, if that is not serious business, then what it is?

Throwing light on the intense fights and negotiations on the show, Kunal Behl said," They are not the fights. I think these intense negotiations are the beauty of the show that on one pitch two sharks are intensely negotiating to win the deal, and on another pitch they unite to offer a combined deal.They are not enemies it's part of the show."

Anupam Mittal adds," Some sharks say there should not be multi- shark deals on one deal and on another deal do multi-shark deals, so that adds to the fun."

With Shark Tank, Enterpreneurship is not related to only top cities alone, but has expanded to even tier 2 and 3 cities. Even the small town founders have astounded the sharks with their confidence, depth and experiences, which makes it a unique Business Platform.

The platform has dealt with multi crore deals in Season 4, which has evolved over the years with an average of 25-30 lac deals in previous seasons to couple of deals making it to 4-5 crores, which is all awaiting to be watched!