Siddharth Nigam gave the biggest surprise to his fans as he announced his new role as an entrepreneur. The actor, who will soon share screen space with superstar Salman Khan in his next Kisi Ka Bhai Kisi Ki Jaan, has now turned an entrepreneur. Siddharth has announced the launch of his own activewear brand Ulltor. Talking about the brand in detail, he said, “The brand Ulltor helps you to avenge negative traits of your personality, giving a rejuvenated avatar wherein you will be the torchbearer for others to follow your footprints. This brand is devoted to extremely high standards of quality fabrics, setting a new benchmark in the industry for active wear.”

He went on to share, “As a fitness enthusiast, it was my dream to set up a brand of my own and promote fitness and athletes. Finally, after lockdown, Ulltor is back!” Sharing his thoughts behind choosing, ‘Ulltor’ as the brand name for the activewear line, Siddharth added, “It means avengers. So the motive behind is to tell people to fight the negative traits and don't let a weak personality pull you down, make you feel lazy, and stop you from becoming the best version of yourself. The aim is to give people comfort and fashion together and make them focus on upping their game.”