Tamil Film Active Producers Association TFAPA has called for a ban on reviews, claiming they negatively impact box office revenue.

2024 has witnessed many mammoth films in Tamil Cinema. like  “Thalapathy” Vijay’s The Greatest of All Time (GOAT), Rajinikanth’s Vettaiyan and Kamal Haasan’s Indian 2, and Director Siva’s Kanguva, starring Suriya. Despite the massive earnings, the films have faced widespread criticism through memes and YouTube reviews, which have negatively impacted the box office revenues which could go higher.

The Tamil Film Active Producers Association (TFAPA) has attributed the film's struggles, not to the film’s quality but to YouTube reviews conducted outside theatres. In a statement issued in Tamil, TFAPA described online reviews as “tasteless and hostile.” “Our association strongly condemns the recent trend of personal attacks and incitement of hostility under the guise of film reviews,” the association was quoted as saying in its statement.